Disney ‘sprinkle of magic’ event activation at Westfield London & Oxford Street
event branding & design | print | social media design
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To celebrate World Princess Week, Disney Store wanted to create an immersive experience that would bring the magic of Disney Princess to life, while driving footfall and engagement across its new Westfield London and flagship Oxford Street stores.
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We created a playful princess transformation experience that extended from the physical space into the retail journey. Bespoke environments, themed dressing rooms and interactive makeover stations invited children to step into their favourite princess worlds and become part of the story.
Assets designed:
Welcome & mannequin podiums
Floor design
Vanity stations
Photowall & signages
Dressing rooms
Sash
Vouchers
Social promos
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Created for Disney UK at Substance Global
