Everyman cocktails by genres
art direction | branding | social media | motion graphics
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Create a collection of genre-inspired cocktail identities for Everyman Cinemas, showcasing its cocktail selection through a playful concept that connects each drink to a different film genre.
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Working with Everyman Cinemas, I developed a playful concept of pairing each cocktail with a film genre, from a Picante for action and a Mojito for a spy film, to an Old Fashioned for horror and a G&T for period drama.
Each drink was treated as a brand and given its own distinct identity. Typography, colour palettes, music and tone of voice were chosen to capture the character of each genre and to bring the concept to life across the campaign.
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Created for Everyman Cinemas at Substance Global