the life of a show bear
branding | social media
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To create a quick-response social media post Paddington Bear’s instagram account in response to the release of Taylor Swift’s new album.
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I drew inspiration from the album’s colour palette and design style, and reimagined it in Paddington’s world. Instead of a vinyl, I used an orange as a playful nod to his love of marmalade. The aim was to create something instantly recognisable while still feeling true to the brand, and the post quickly resonated with fans, reaching over 14k likes overnight.
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Created for Paddington Bear at Substance Global